Skyworth Launched the First Small-size “Cicada's Wing” LED Backlight TV
1.33cm Thickness, Skyworth Launched the Thinnest Bedroom- LED Backlight TV

On August 10th, Skyworth group held a conference in Guangzhou with its upstream supplier LG display to release its new “Cicada’s Wing” LED backlit TV series as thin as cicada’s wing which are specially designed for bedroom use. Since then, Skyworth adds a new product category after Coocaa series.
The conference was held in East-Guangzhou international villa-Qiao Jian Yuan Valley, exhibiting the new E16 series. General Manager of marketing of Skyworth Liu Tangzhi and Executive of TV System Solution Ministry of LGD Lee Shengkui attended the conference.

Adopted IPS hard-screen LED
Firstly, Lee introduced the advantages of IPS hard-screen LED and then expressed his gratitude to Skyworth for its support of promoting this new technology. LG Display and Skyworth had established good relationship of cooperative partner and built a screen-developing lab in Guangzhou together.
Cicada’s wing LED and most high-end products in Skyworth Coocaa-LED series have adopted this technology. IPS hard-screen LED is based on multi-color LED and uses a particular liquid crystal molecule horizontal translation technology. It possesses many advantages over traditional LEDs,such as steady ripple、rapid reaction and wide-angle view and improves graphic clarity and preview levels significantly.
The thinnest bedroom LED
Skyworth Cicada’s wing LED backlit television E16 series adopts innovative integrated design, and its the first TV in the world that integrates module metal plate and TVs rear cabinet, the thinnest part only 1,33cm. so Skyworth chooses “Thin as the cicada’s wings, Light as feather” as the promoting slogan for this series.
Compared to living room, bedroom is smaller; a thin and light TV is for this reason very important fitment in a bedroom. In the conference for new products, E16 series had shown its best effect in the demonstrating rooms in Qiao jian yu valley, including the master’s bedroom, guest room, study and living room.
First Domestic Small-Size
Hard Screen LED
The top managements of Skyworth and LGD revealed Cicada’s wing LED in a news conference site. The Cicada’s wing LED is the first domestic small-sized LED backlit Television. It includes two sizes respectively in 26-inch and 23-inch, aiming to suit the bedroom space.
It is known that small-sized Liquid Crystal Display is always a function-specialized product of Skyworth. Skyworth has started its development since 2007, eventually forming a complete producing line. It has achieved a good sales performance, which is superior to its counterparts in the market. The Cicada’s wing LED puts an end to the market without any small-sized LED backlit TV, simultaneously strengthening Skyworth’s status in small-sized products. Cicada’s wing LED also applies the multi-media entertainment technology, by which Skyworth excels in the industry of Color TV. The Cicada’s wing LED carries functions like 3G Coocaa Moive Music Album and Coocaa UI, making it possible that mini-sized products can bring amusement and create a cozy bedroom.
Innovative all-in-one design, perfectly suiting the circumstances
Perfect integration with the environment
The Cicada’s wing E16 LED series is designed by the group led by Kumo, the distinguished master and Director of Skyworth’s Innovation Design Center. Kumo says that Cicada’s wing LED adopts the innovative all-in-one design which matches the space of the bedroom and suits the circumstances perfectly.
The Inter-communication between machine and user is another advantage of Cicada’s wing LED. It applies Skyworth’s top Coocaa UI technology, with a vivid and humanized designing conception. Users can operate the set following their habits of Windows or iphone. The vivid 3d icons, concise tips about operation and route, as well as considerate file preview, make the operating easy and efficient.
Super Slim, Environmental Protection
Cicada’s wing LED backlit TV impresses customers by the concepts of green energy-saving and healthy environmental protection, leading a new low-carbon life. According to Skyworth, green power and circuit design being used on Cicada’s wing LED backlit television, the statistics shows that the standby power consumption of Cicada’s wing LED backlit television is as low as 0.8 watt and the average power consumption of 26-inch and 32-inch are only 52 watt and 66 watt, far below the products with the same size.
Meanwhile, with a new module and integrated design, the manufacturing of Cicada’s wing LED backlit television is low-carbon process, adapting environmental protection parts without harmful substances such as lead, mercury, minimizing the use of metal and effectively reducing carbon dioxide emissions. Cicada’s wing LED backlit television has obtained Intertek environment authorization and Carbon Trust low-carbon energy-saving authorization. Also, LG shows a authorized certificate of eye health
Wang Hai, Director of Skyworth marketing headquarter, said that Skyworth factory currently has been ready for manufacturing Cicada’s wing LED and will put new product on display through large and medium cities in china in the first time. The Propaganda and popularization of the advantages of this new product will let more civilians enjoy the joy of Skyworth bedroom LED.
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